“A child in Africa who doesn’t know we exist is depending on us to succeed.”
*This is a Sponsored Post but only genuine brands I have an interest in, get published here.*
I first heard about AsoRock Watches from the founder Benjamin. He spoke with passion about his brand and what they are doing to change the lives of children across Africa so I thought it best that a wider audience needed to hear about it too. Here is a bit of their story.
AsoRock Watches
The mission of AsoRock watches is to manufacture premium quality watches as leverage to build free libraries in rural areas across the African continent.
They have the vision to have various free fully functional schools and free hospitals built in Africa by 2035 with an AsoRock Collective store located at famous shopping districts of the world.
AsoRock Watches stands as Africa’s first affordable luxury watch brand. They believe it is long overdue for Africa to be represented in the luxury market.
The company was founded in 2016 by Ben and Andrew two best friends and recent college graduates and started selling in 2018.
When asked why they started AsoRock Watches, this is what they had to say.
“We sought to cut out the high retail markup of popular name brands. We have been obsessed with watches our entire life and got fed up paying for overpriced name brand watches that only cost a fraction of the price to produce.
We share the same vision and hope to one day become successful entrepreneurs who will eventually build multiple libraries, free hospitals, free education and many more for our people.
However, we know we need funds to make those dreams of uplifting our homeland a reality. So in the summer of 2016, we assembled a team of other like-minded individuals to create a fantastically made watch that we can sell and part of the profit used to achieve the ultimate dream of contributing significantly to changing Africa.”
To celebrate our 1-year anniversary. We are releasing a women’s line called the FirstLady. (This is the reason we are crowdfunding on Kickstarter) Click here to find out more.
FAQ’s
- Why the name AsoRock?
● AsoRock is the name of the White House version of Nigeria hence the ladies watch is called “First Lady”
2. How do you pronounce it?
● The word “A-so-rock” can be played with “Africa-So-rocks”
3. What makes your design different?
● Our pieces are crafted from the same top-quality components and the same factories as other premium watch brands that sell for over $500 to $3000, but we sell at a fraction of the price. We are bringing transparency to modern watchmaking. To offer fairly priced, premium watches at unbeatable prices and AsoRock takes the direct-to-consumer approach. (D2C). This means our products come directly from our factory to you through the power of the internet we have bypassed the middlemen (retail shops etc) from inflating the final price.
4. Is there a Warranty?
● AsoRock timepieces are protected by an industry-leading 2year international warranty.
5. What are your future plans?
● Primarily, we believe that through the sales of our fantastically made watches we will raise the funds needed to realize our deep dreams of building libraries with computers equipped with Wifi and learning software in various villages in Africa. We also foresee the massive amounts of employment our brand will offer.
Our brand believes in charity and empowering young ones and we know one thing, Africa needs more entrepreneurs and international brands that sell worldwide! That’s why we are proud to have sold over 1,000 units of our watches worldwide and 10% of those sales went to Africa. We have people in Croatia, and far-out unlikely places wearing an African branded watch.
This shows we are on the right track to getting Asorock to being that African brand that is highly regarded and in par with the major European brands.
● We plan to diversify our collection. We eventually will be selling Belts, Sunglasses, Bracelets, wallets, etc under the AsoRock COLLECTIVE brand. Needless to say, we are here for the long-term and plan to take “AsoRock Watches” and its subsidiaries such as “AsoRock Sunglasses” to the level of a globally recognized brand only with your support. So why not join us on this fun and exciting journey and be a part of it every step of the way. Find out more on our website AsoRockAfrica.
Benefits of Buying an AsoRock Watch
Not only do you get a uniquely made watch at a discount price through Kickstarter, but you also improve the life of an African child and, your name along with everyone else that orders a watch will be engraved on a thank you wall in the library complex!
We use the proceeds and profits from the sale of our watches to building free public libraries deep in the African continent.
Why do we do this? We believe that food aid and clothing aid are temporary but knowledge is forever. Just like the old adage goes “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime”.
Plus, a child in Africa who doesn’t know we exist is depending on us to succeed.
So support us today by purchasing a piece for you or your loved one via Kickstarter and/or AsoRockwatches.com
You can also find more about us on Indiegogo and our website,
